Media Connection

Our Media Connection Framework ensures the Consumer is at the heart of Brand Media activity from Strategy to Planning, Buying and Evaluation.

Media Connections ensures Brand Communications connect functionally and emotionally with target Audience or Consumer at the right time and in the right places, hence maximize Media Investment

Our media connections Framework will help the Client to;

  • Define, Develop and Evaluate Media Strategies that are based on a deep understanding of target Audience or Consumer touchpoints
  • To improve effectiveness of Media Strategy and gain Consumer’s attention
  • To maximise the value of Media Investment

We provide all the Research required inputs using mix of leading Quantitative, Qualitative, Behavioural Science, and Neuro-Science methods to share Consumer/Audience Insights about media habits to identify Media Connection.

Research techniques and methodologies required are not limited to;

- Social listening research
- Qualitative research – FGDs, Immersion/Ethnography, Accompany Shops along /Days
- Quantitative Studies – Media consumption panel using media diaries, Media habits and
behaviours, reader survey etc
- Media trends