Fantein New Product Development
Research Service
To help our clients win in-market, Fantein has developed the Innovation Framework that identifies winning ideas, concept, product, package, communication and acceptable price ranges
The Innovation Planning framework is a structured process that is put in place to challenge paradigms and to uncover new growth opportunities. It helps our clients accelerate growth by putting the consumer voice at the heart of their business decisions. We understand the market is fast changing and deliver solutions that help you get to the next step faster and develop better products or services that will win in market. Hence the need for the framework.
Idea Generation & Concept Development
Fantein helps businesses brainstorm and develop product ideas that align with market gaps and consumer needs. Through workshops, focus groups, and consumer co-creation sessions, we gather input from the target audience to fuel innovation. Our concept development research further refines ideas, providing initial feedback on product viability, appeal, and relevance.
Concept Testing & Feasibility Studies
To ensure that a product idea resonates with consumers, Fantein conducts comprehensive concept testing to evaluate consumer response. This stage assesses aspects like product appeal, uniqueness, perceived benefits, and purchase intent, providing insights into which concepts have the highest market potential. Our feasibility studies also explore logistical and operational factors, ensuring the practicality of bringing new products to market.
Product Prototype & Sensory Testing
Once a product prototype is developed, Fantein conducts testing to gather feedback on design, functionality, and sensory elements such as taste, texture, or usability (for relevant products). By gathering direct consumer input, we help refine product features, optimize quality, and ensure that the product meets consumer expectations.
Come and make use of our Trained product assessors/panelists, they are expert in product testing in food and beverage product categories in a well setup sensory science laboratory.
Pricing Research & Willingness-to-Pay Analysis
Setting the right price is crucial to a product’s success. Fantein’s pricing research explores optimal pricing strategies by assessing consumer willingness to pay, perceived value, and sensitivity to price changes. We help businesses strike a balance between profitability and consumer acceptance, increasing the likelihood of successful product adoption.
Product Testing in Real-Life Environments
Fantein offers in-home usage testing (IHUT) and other real-world testing environments to gather authentic feedback on product performance in typical usage settings. This service provides insights into how the product integrates into consumers’ daily lives, uncovering any potential issues and areas for improvement before launch.
Post-Launch Evaluation & Optimization
After launch, Fantein monitors product performance to assess market response, customer satisfaction, and brand perception. Through post-launch evaluations, we gather insights that help clients address any product issues, improve customer experiences, and optimize marketing strategies. This ongoing assessment supports long-term product success and loyalty.
Why Choose Fantein?
Customer-Centric Innovation
Fantein places consumer insights at the heart of product development, ensuring that new products align with consumer needs and preferences.
Comprehensive Support
From ideation to post-launch, Fantein’s NPD services cover every phase of product development, enabling a seamless and strategically sound process.
Data-Driven Decision Making
Our research combines advanced analytics with real-world consumer feedback, helping clients make informed choices throughout the development process.
Expert Guidance
Our team of seasoned researchers and analysts brings a wealth of experience in NPD, providing clients with reliable insights and recommendations that reduce risk and increase product success.
Our Impact
Fantein’s New Product Development Research Service has helped numerous organizations successfully introduce innovative products that resonate with consumers and drive business growth. Our insights have enabled clients to refine product offerings, identify growth opportunities, and launch products that fulfil market demands and exceed consumer expectations.
Let Fantein guide you through the new product development journey, transforming ideas into successful products that make a lasting impact.
WE ARE IMPACT MAKERS
