Pricing Strategy

Pricing Research generally provide understanding of how price affects demand and the basis for Consumer Price decisions and behaviors.

However, our Pricing Strategy Analytics and tool called Fantein Price*Meter™, it is our branded solution. It helps our client to understand consumer perceptions of brand values relative to the Competitive Marketplace, this helps in the development of long term Strategy to driving Growth

Fantein Price*Meter™ provides a framework for considering pricing decisions so that clients can;

  • Adopt a Consumer-focused approach to Pricing
  • Understand Consumer perceptions of value
  • Get reliable data for pricing strategy
  • Drive growth through competitive advantage

Fantein Price*Meter™ uses Conjoint Analysis to model pricing strategies and develop the most competitive product Pricing.

Contact us for details of our Pricing Offers and Solutions

We provide all the Research required inputs using mix of leading Quantitative,
Qualitative, Behavioural Science, and Neuro-Science methods to share
Consumer/Audience Insights for Pricing Strategy.