To help our Clients win in-market place, Fantein has developed the Innovation Planning Framework that identifies winning Ideas, Concept, Product, Package, Communication and acceptable Price ranges.
However, our Pricing Strategy Analytics and tool called Fantein Price*Meter™, it is our branded solution. It helps our client to understand consumer perceptions of brand values relative to the Competitive Marketplace, this helps in the development of long term Strategy to driving Growth
Fantein Price*Meter™ provides a framework for considering pricing decisions so that clients can;
- Adopt a Consumer-focused approach to Pricing
- Understand Consumer perceptions of value
- Get reliable data for pricing strategy
- Drive growth through competitive advantage