Our Packaging Development tool is called Fantein Pack*Optimizer™, it is our branded solution. It helps our Client to identify pack areas of improvements, to understand how the pack will enhance Brand Equity and drive Purchase Intent
Fantein Pack*Optimizer™ framework starts with Pack review, Exploration, Screening and Optimization, and then Validation.
The Packaging Development process helps our Client to develop and deliver new packs or changes to existing packs resulting in a major changes to the Brand‘s appearance. Same process for Pack Development for new products