Packaging Development

Our Packaging Development Service helps our Clients to optimize the contribution of packaging to enduring relationship between the Consumer and the their Brand.

Our Packaging Development tool is called Fantein Pack*Optimizer™, it is our branded solution. It helps our Client to identify pack areas of improvements, to understand how the pack will enhance Brand Equity and drive Purchase Intent.

Fantein Pack*Optimizer™ framework starts with Pack review, Exploration, Screening and Optimization, and then Validation.

The Packaging Development process helps our Client to develop and deliver new packs or changes to existing packs resulting in a major changes to the Brand‘s appearance. Same process for Pack Development for new products.

Packaging REVIEW

DEVELOP Pack Design & Concept



We provide all the Research required inputs using mix of leading Quantitative,
Qualitative, Behavioural science, and Neuro-Science methods to share
Consumer/Audience Insights for Packaging Development.